Hammersmith Privacy

1. Information Hammersmith Collects

Hammersmith collects and processes several categories of personal information, including:

2. How Hammersmith Uses Your Information

Hammersmith uses your personal information for the following purposes:

• Hammersmith Services (Contract Fulfilment):
  • Processing and managing your Hammersmith vehicle rental bookings and agreements. Verifying your identity and confirming you meet Hammersmith rental requirements. Facilitating vehicle collection and return procedures at Hammersmith locations. Processing payments and administering deposits and any applicable charges.
• Hammersmith Customer Communication (Legitimate Interest/Contract Performance):
  • Sending booking confirmations, updates, and key rental details for Hammersmith. Responding to your enquiries and providing customer support for Hammersmith. Notifying you of changes to Hammersmith services or policies.
• Hammersmith Marketing (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and service updates from Hammersmith where you have consented or where we have a legitimate interest. You can opt out at any time.
• Hammersmith Service Improvement (Legitimate Interest):
  • Monitoring website activity to refine user experience and functionality. Conducting analysis to optimise Hammersmith's vehicle fleet and services.
• Legal Compliance (Hammersmith Obligation):
  • Complying with legal, regulatory, and tax requirements applicable to Hammersmith. Preventing fraud and maintaining the security of Hammersmith services. Resolving disputes and enforcing Hammersmith's terms and conditions.

3. Hammersmith Information Sharing

Hammersmith may share your personal information with:

• Hammersmith Providers: Third-party companies that assist Hammersmith in delivering its services, such as payment processors, IT support providers, and maintenance contractors. These providers are contractually required to protect your data.

Hammersmith does not sell your personal information to third parties for marketing purposes.

4. Hammersmith Data Security

Hammersmith implements appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include encryption, access controls, secure servers, and regular security assessments. Nonetheless, no internet transmission or electronic storage can be guaranteed to be completely secure.

5. Hammersmith Data Retention

Hammersmith retains personal information only for as long as is necessary to fulfil the purposes for which it was collected, including meeting legal, accounting or reporting obligations. Retention periods vary according to the category of information and the circumstances of processing.

6. Your Hammersmith Rights

Under UK data protection law, Hammersmith users have the following rights:

• Right of Inspection: Request a copy of the personal information Hammersmith holds about you.

To exercise these rights, please contact Hammersmith using the details below.

7. Cookies and Tracking — Hammersmith

Hammersmith's website uses cookies and related technologies to improve your browsing experience, analyze site traffic, and personalize content. You can manage your cookie preferences through your browser settings.

8. Hammersmith Policy

Hammersmith may update this Privacy Policy periodically to reflect changes in its practices or legal requirements. Updates will be posted on this page with a revised Last Updated date. Hammersmith encourages you to review this policy regularly.

9. Contact Hammersmith

For questions about this Privacy Policy or our data handling, please contact Hammersmith: